Fall Symposium: In-person Registration
Innovate | Collaborate | Transform
Date: November 7, 2024
Time: 11:00 AM – 4:30 PM (ET)
Location: In-person will be held at Adage Technologies in Chicago, IL
This Symposium is a unique opportunity to engage with thought leaders and subject-matter experts who will guide us through the intricate and fascinating world of personal and professional development. Whether you are a seasoned professional, an emerging leader, or simply someone eager to enhance your understanding of these vital topics, this event is designed for you.
Agenda: Each session is 1 CPE/CAE Credit
Session 1: (11:00-12:00 PM ET) Growing Existing Sponsors and Attracting New Sponsors for Your Association
Course Description:
In today’s competitive landscape, associations must continuously seek innovative strategies to grow and diversify their sponsorship base. This dynamic 60-minute session led by corporate sponsorship expert Lori Zoss Kraska, MBA, CFRE, “Growing Existing Sponsors and Attracting New Sponsors for Your Association,” is designed for presidents and high-level executives of associations looking to enhance their sponsorship programs. Participants will explore advanced techniques for nurturing existing sponsor relationships, leveraging programs to attract new sponsors, and aligning sponsorship opportunities with organizational goals. By the end of the session, attendees will have actionable strategies to boost sponsorship revenue and create lasting partnerships.
Learning Objectives:
- Develop strategies to strengthen relationships with existing sponsors by delivering exceptional value, personalized engagement, and continuous support.
- Evaluate the importance of measuring sponsor satisfaction and implement feedback to enhance future collaborations.
- Design effective methods to identify and target potential new sponsors that align with your association’s mission and values.
- Analyze what sponsors are looking for and determine how to best connect with them. Assess how to integrate sponsorship opportunities into your association’s strategic plan.
- Customize sponsorship strategies to meet your organization’s and potential sponsors’ specific needs and goals, ensuring mutually beneficial partnerships.
- Construct ways to strengthen relationships with existing sponsors by delivering exceptional value, personalized engagement, and continuous support.
- Understand the importance of measuring sponsor satisfaction and implementing feedback to enhance future collaborations.
- Attract New Sponsors: Devise effective methods to identify and target potential new sponsors that align with your association’s mission and values.
- Gain insights into what sponsors are looking for and how to best connect with them. A
- Align Sponsorship Strategies with Organizational Goals: Analyze how to integrate sponsorship opportunities into your association’s strategic plan.
- Understand the significance of customizing sponsorship opportunities to meet your organization’s and potential sponsors’ specific needs and goals, ensuring mutually beneficial partnerships.
Speaker: Lori Zoss Kraska, MBA, CFRE, Founder & CEO, Growth Owl
Session 2: (12:15-2:15 PM ET) Elevate Your Impact: Three Strategies to Build Association Success
Course Description:
In this session, you will discover three powerful strategies to enhance your data-driven initiatives and meet your members’ needs. We begin with a comprehensive data audit to ensure you’re collecting the right information to support your goals. Next, we’ll delve into identifying key metrics, streamlining data collection processes, and converting raw data into actionable insights that guide strategic decisions.
The session then shifts to the importance of creating complementary content. When a specific offering resonates with your members—be it a webinar, article, or other resource—we’ll explore ways to expand on that success. This could mean developing a sequel, targeting a new audience, or finding innovative ways to repurpose existing content.
Finally, we’ll focus on refining and quantifying your value proposition. We’ll help you pinpoint what your association excels at, what unique value you offer to your members, and how to measure your success in these areas. You’ll learn how leading associations use data to gain a deep understanding of their members and what matters most to them.
This session is essential for forward-thinking association executives. You will leave with the tools and insights needed to fully leverage your data programs and drive your organization to new success levels.
Learning Objectives:
- Identify key metrics and streamline data collection to inform strategic decisions.
- Explore the possibility and power of complementary content to continue to drive engagement and even revenue.
- Clarify and quantify your value proposition.
Speaker: Merritt Rohlfing, Senior Marketing Manager, Association Analytics
Lunch (1:15-2:15 PM ET)
Session 3: (2:15-3:15 PM ET) Supercharge Your Membership: 7 Gears Associations Need to Drive Growth
Course Description:
It’s easy to have the “I want to go fast!” mentality when it comes to association growth, but long term, sustainable success isn’t about crossing the finish line first. The key is steady progress. While 0 to 60 is exhilarating, if you don’t shift gears at the right moment, you could easily crash and burn. Just like a skilled driver should have a strong understanding of how their vehicle operates before hitting the track, association leaders must have a strong grasp of who their members are, how to engage them, and what influences their decisions before they can start to move their organization forward.
Learning objectives:
- Analyze how data can be harnessed to guide your association’s decisions and maximize performance.
- Design personalized communications and targeted campaigns to enhance member engagement. Create valuable content to establish industry authority and influence.
- Evaluate member insights to refine strategies and ensure continual improvement.
Speaker: Jon Smith,EVP, Strategic Partnerships, Multiview
Session 4: (3:30-4:30 PM ET) Generative AI and Chat GPT: Uses, Pros, and Cons for Associations
Course Description:
After an overview of the technology and current offerings, Dr. Rau highlights the business uses most likely to benefit associations now, what to stay away from and why, and what the future may hold. Pros and cons will be highlighted, including the many risks of this game-changing technology.
Learning Objectives:
- Examine the current and future applications of Generative AI and Chat GPT for associations.
- Evaluate how to assess business value across various association processes efficiently.
- Identify the advantages of applying Generative AI technology to streamline workflows.
- Analyze potential risks and challenges to keep your association ahead of the curve.
Speaker: Lisa Rau, PhD, Founder, Fionta
Our sessions will be led by thought leaders and subject-matter experts who have significantly contributed to these domains. Prepare to be engaged, informed, and inspired as you interact with individuals who have mastered the art of Innovation, Collaboration, and Transformation.
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