How to Win: Be a Category of One (Leadership for SMBs and Entrepreneurs)
Course Description:
Part I of a 2-part Leadership & Learning Webinar.
Elevate your organization with insights designed for SMB leaders, executives, managers, and entrepreneurs. This session covers five essential areas to become a Category of One where you Win by not competing. Some of these principles you may already follow, others may surprise you and may provide new insight.
I. Work on Yourself – Prioritizing self-development enables you to inspire and drive change.
II. Build Organizational Culture – Culture shapes employee interactions and productivity. Learn to align culture with your mission, enhancing engagement and strategic focus.
III. Use Atomic Habits – Small improvements, as outlined in Atomic Habits, create lasting growth and organizational success.
IV. Focus on a Niche – Stand out by targeting a specific market segment, appealing to the emotional triggers of your audience.
V. Create a Compelling Saga – Develop a narrative that aligns your team with your vision, building motivation and unity.
This session offers real-world examples, videos, and interactive discussions. Discover strategies to position your organization as a “category of one” and unlock new leadership potential!
Learning Objectives:
Learn key leadership principles including:
How to Win by not competing
Prioritizing your own professional development
A framework for building organizational culture
Understand how small daily improvements lead to exponential growth
How to define your niche focus
Why having a compelling saga is critical to effective leadership
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
