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Navigating the Looming Membership Cliff: Insights From Association CEOs

December 4 @ 11:00 am - 12:00 pm EST

COURSE DESCRIPTION:

We hear a lot about the “enrollment cliff” in the news, but there’s another looming crisis that hasn’t received as much attention—the “membership cliff” facing many associations. With factors like retirements, industry shifts, and private equity buyouts causing members to leave or exit their fields, associations are at risk of losing significant portions of their member base in the coming years.

Join us for a thought-provoking conversation with several association CEOs who are confronting this challenge head-on. Discover how they identified the warning signs, what’s causing this membership cliff in their industries, and—most importantly—what they are doing to retain members, engage younger generations, and evolve their value propositions for the future.

 

LEARNING OBJECTIVES:

Analyze the key drivers behind the impending membership cliff and evaluate its potential impact on associations.

Examine strategies association leaders are implementing to retain members and attract new ones in the face of this challenge.

Assess how associations are adapting their membership models to prepare for long-term sustainability.

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W556

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Joanna M. Pineda
CEO & Chief Troublemaker, Matrix Group International, Inc.
Joanna is the CEO and Chief Troublemaker at Matrix Group (yes, we said, “chief troublemaker”). She founded the company in 1999. Under her leadership, Matrix…
Michael DiFrisco, CAE
Executive Director
Experienced marketer and brand strategist with a demonstrated history of working in the non-profit organization management industry. Skilled in Strategic Development, Marketing Management, Leadership, Budgeting,…