Once Upon an Association: Telling Your Compelling Story
Course Description:
Once upon a time there was an association that no one knew about. Sound familiar? Join Sheri Singer, president, Singer Communications, and an award-winning communications pro, as she talks about telling your organization’s story to raise the visibility of your industry, association, leaders, and members.
Participants will learn how to focus their storytelling on their organization’s mission, create a dynamic narrative around why their organization exists, pinpoint how their industry contributes to society, know how to use a variety of storytelling resources, and leverage volunteers to help tell their story. Attendees will walk away with a plethora of tips to help them tell their story in a compelling way that resonates with their industry. Great way to lean into 2026!
Learning Objectives:
Tie storytelling to the organization’s mission
Create a narrative around why their association exists & how it contributes to society
Learn how to use a wide array of storytelling resources
Leverage volunteers to help tell their story
Once Upon an Association: Telling Your Compelling Story (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
