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S501 Summer Symposium: The Future of Associations: 4 Ways to Adapt and Thrive

June 8, 2023 @ 10:00 am - 11:00 am EDT

COURSE DESCRIPTION:

How do you grab the attention of your members in a world of decreasing attention span?  Join us to learn how media companies engage and how it can benefit your association.  We can help you change your mindset to always think boldly and evolve with your industry, including members and vendors.

 

LEARNING OBJECTIVES:

  • The attention economy & how to benefit from integrated media plans.
  • How to grab the attention of your members in a world of decreasing attention span.
  • How media companies engage, and how it can benefit your association.
  • How to change your mindset to always think boldly and evolve with your industry, including members and vendors.
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1-2 years IT and/or communications experience
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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INSTRUCTORS
Bill Sheehan
VP, Strategic Partnerships, Multiview
Bill has almost 30 years of senior executive management experience with trade associations and association services companies.  He has served in both executive director and…