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The Art of Persuasive Writing: Secrets from the Masters

July 17 @ 1:00 pm - 2:00 pm EDT

COURSE DESCRIPTION:

Unlock the secrets of the greatest communicators and learn how to write with clarity, impact, and persuasion. In this session, you’ll discover proven techniques to craft compelling messages that resonate with your audience. From mastering the active voice to using simple yet powerful metaphors, you’ll gain practical insights to elevate your writing and influence others effectively.

 

LEARNING OBJECTIVES:

Harness the Power of Active Voice: Learn how to energize your writing and engage your readers by consistently using the active voice, making your messages clear and direct.

Clarity and Simplicity: Understand the importance of putting the bottom line on top, using simple terms, and employing constraints and word limits to make your writing more accessible and impactful.

Contextualize Data with Simple Metaphors: Discover how to simplify complex ideas using relatable metaphors and provide context for your data, ensuring your audience can easily grasp and remember your key points.

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID B216

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INSTRUCTORS
Bill McGlade
President, Community Leaders Institute & epIQ Creative Group
As an ambitious co-owner and President of both epiQ Creative Group and Community Leaders Institute, I’ve spent 17 exciting years embracing the ever-changing world of…