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The End of Expertise and How Associations Must Adapt

July 31 @ 1:00 pm - 2:00 pm EDT


Americans have grown increasingly hostile toward experts. We would rather take medical advice from a friend on Facebook than our doctor or the head of the CDC. Newspaper editorials and election endorsements no longer carry the same weight with the public. Science has become politicized and facts are debated.

Associations have long been trusted organizations for knowledge, research, and yes, political advocacy. How are associations faring in this increasingly hostile environment?

Join us for a lively discussion about the end of expertise. Our guests will discuss:

  • – How industries are being disrupted by the public’s lack of trust in our institutions
  • – How associations are being affected by this same trends
  • – How associations are modifying their services to maintain their credibility and retain members’ trust
  • – What organizations are doing to keep their organizations safe spaces for facts, open discussion, and expertise.



  • – Understand how cultural attitudes towards experts affect associations
  • – Learn ways to maintain credibility among members and the public
  • – Learn how associations are adapting in this environment
Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Organizational Strategy
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID B226


56 Going

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56 Going
Joanna M. Pineda
CEO & Chief Troublemaker, Matrix Group International, Inc.
Joanna is the CEO and Chief Troublemaker at Matrix Group (yes, we said, “chief troublemaker”). She founded the company in 1999. Under her leadership, Matrix…
Lindsay Currie, CAE
Executive Officer, Council on Undergraduate Research
@LindsayCurrieEO. My strengths include the ability to strategically examine and address organizational challenges, engage communities, and work with key partners to accomplish goals.@LindsayCurrieEO. My strengths…
Matthew Hughes
President & CEO, World Affairs Council of America
Interculturalist, Educator, Third-Place Curator, Student of the World Matthew Hughes joined the national office of the World Affairs Councils of America (WACA) in Washington, D.C.,…
Tara Puckey
Executive Director, The Radio Television Digital News Association (RTDNA)
Executive Director at the Radio Television Digital News Association; Former Deputy Executive Director of the Society of Professional Journalists; seasoned facilitator of leadership seminars and…