Same Values, New Design: Why Association Events Don’t Need to Look the Way They Always Have
Course Description:
Associations are built on enduring values: advancing knowledge, serving members, fostering community, and creating meaningful impact. Those values haven’t changed, but the way we design events around them can.
In this highly interactive online session, participants will explore how association events can evolve beyond familiar formats without losing their purpose or credibility. Using a live, audience-driven “design wheel” format, the session will surface practical ideas for rethinking agendas, engagement, technology, sponsorship, and human connection, all while staying true to an association’s mission.
Rather than presenting a list of trends, this session invites participants to experience a different way of designing events in real time, demonstrating how small, intentional design choices can lead to more engaging, inclusive, and relevant meetings.
Learning Objectives:
Distinguish between core association values and inherited event formats, identifying where tradition supports the mission and where it may limit engagement.
Apply at least three alternative event design approaches that enhance participation, connection, and relevance without compromising professionalism or purpose.
Evaluate common event design choices (agenda structure, room setup, technology use, sponsorship integration) through a values-first lens.
Build confidence in experimenting with new formats, using small, low-risk design shifts rather than large-scale overhauls.
Same Values, New Design: Why Association Events Don’t Need to Look the Way They Always Have (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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