The Audience Advantage: How Well-Crafted Personas Power Smarter Web Strategies
Course Description:
Great web strategy starts with empathy. This session demonstrates how to craft research-informed personas that bridge what your users need with what your organization provides—then use them to shape your site’s information architecture, content, calls to action, and measurement.
We’ll share a practical, lightweight framework, sample questions you can use tomorrow, and real examples that turn “user-centered” from a motto into measurable results. People visit your site to solve their problems. Personas help you meet them there and guide them forward.
Learning Objectives:
Define the essential components of an effective persona and explain how personas align user needs with organizational goals.
Translate persona insights into concrete decisions for navigation, messaging, and calls to action that improve engagement.
Apply a repeatable, question-driven method to create or refine at least one persona for their organization.
The Audience Advantage: How Well-Crafted Personas Power Smarter Web Strategies (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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