U-Turn: From Outstanding to Standing Out in a Competitive Marketplace
Course Description:
Winning organizations market the problem, not just the solution. And members and prospects will believe that the organization BEST able to articulate their problem is the one best positioned to provide the best solution. So don’t fall in love with your solutions (your publications, conferences, education, advocacy efforts, etc.); rather, fall in love with the PROBLEM your association solves by making a U-Turn.
Learning Objectives:
Explain why quality and service excellence are no longer differentiators; they’re core expectations
Explain why a difference of KIND always beats a difference of DEGREE
Analyze your association’s core value proposition to determine what it is truly offering members.
Demonstrate how to speak relationally to your members rather than transactionally
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
