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Using Member Relationship Management to Power Your Engagement

May 9, 2023 @ 11:00 am - 12:00 pm EDT


Remember the old phrase, “Knowledge is Power?” It’s true, especially when it comes to understanding, serving and keeping your members for years to come. Join Brianne Wheeler to identify gaps in what you know about your members currently and what insights you should be looking to capture today.



  • – Explore common data challenges present in the member experience that affect an association’s ability to provide an individual level of service and value.
  • – Identify gaps in what you know about your members currently.
  • – Gain an understanding of what insights you should be looking to capture today for better member engagement and action.

To Watch this Webinar on the Media Library CLICK HERE!

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Brianne Wheeler
Director of Marketing at PropFuel
Brianne leads marketing for PropFuel, a conversational engagement platform for associations. She speaks frequently on marketing and communications strategy, with recent talks at DigitalNow, the…