W204: 3 Ways to Mine Your AMS Data to Create & Execute a Profitable Member Engagement Strategy (with Minimal Staff Time)
You’re probably sitting on a goldmine of data and don’t even realize it. In fact, now more than ever, associations are collecting mountains of data but don’t have a data strategy to actively drive member growth.
Many times, association leaders feel as though they’re drowning in information with no real way to leverage it to solve their most pressing questions. Instead, they get bogged down with worries about the data itself, effectively blocking them from using it to help them increase growth and member retention.
Ask yourself: Have I had one of these questions in the past 6 months?
- Is the data I have useful or even reliable?
- How do I go about getting the data out of our systems in the first place?
- With all this data (or “lack of data”), how do I use it to make change for the better?
- How can I offer better courses, incentives, or services to my members?
- Why are my members leaving? How can I get more of them to renew their membership?
- Where can I cut costs? What systems or services are wasting time and money?
LEARNING OBJECTIVES
- Learn why your members are leaving and how to get them to renew their memberships
- Learn how to offer better courses, incentives, or services to your members
- Learn how you can cut costs and what systems or services are wasting time and money
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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