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W313: Demystifying AI: Tools, Tips, And Tricks

November 16 @ 1:00 pm - 2:00 pm EST

COURSE DESCRIPTION:

Is the term “AI” daunting and elusive? Are you thinking about implementing AI but have no idea where to start? In this session, we will demystify the idea of AI and talk about practical applications of AI technology that you can begin experimenting with at your association today.

 

LEARNING OBJECTIVES:

  • Inexpensive AI tools you can begin using right now to optimize your association’s marketing and personalization strategy.
  • How to use AI to enhance your processes and make workflows less time consuming.
  • How to embark upon easy AI and automation experiments.
Level Intermediate
NASBA (Field of Study) Specialized Knowledge
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed Preferably 1-year or more of experience in marketing or membership services/development. Advance preparation needed: None
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Delivery Group Internet Based

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INSTRUCTORS
Erica Salm Rench, MBA
COO, Rasa.io
After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing…