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W328: Data Lakes: No Question is Dumb

November 8, 2022 @ 11:00 am - 12:00 pm EST


Not an IT session, a conversation about why the association world is buzzing about data lakes, and giving you a safe space to ask questions, such as why are associations using these tools? How can you plan for them if you have a beer budget and/or small staff? When is the best time to get started? Relax, this easy-going non-techie session will help you understand the options and provide solid takeaways on what you can do right away spending only time and effort.

Target audience: Ideally suited for any association exec, in any department, who desires to improve decision-making by harnessing the sea of data that often goes unused. Great for business users including membership, marketing, finance, professional development, and events.



  • Understand the pros and cons of data lakes and data warehouses.
  • Understand when data lakes are a good tool, or not, based on your association’s needs.
  • Learn about data privacy and data stewardship.
  • Learn what steps you can take to improve the current data situation.
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Barbara J. Armentrout, CAE
Founder & Key Principal, BJA Solutions for Associations
Experienced association professional with a demonstrated history of working in non-profit organization management. Skilled in Customer Relationship Management (CRM), Sponsor Program Auditing and Strategy, Marketing…
Greg Pollack
SVP of Sales, Association Analytics
Greg is a seasoned professional having worked both for, and with, associations for over 15 years. He started his career working for a not-for-profit, learning…