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W333: Implementing a Member Engagement Scoring Program in a Small Association

September 28 @ 1:00 pm - 2:00 pm EDT

COURSE DESCRIPTION:

To implement a member engagement scoring analysis, the first step is to shift away from assumption-based thinking and towards evidence-based thinking. Understanding what your members do and do not do will help you make more informed decisions and better assess risks for new directions. Learn how to implement an engagement scoring system, including key metrics and how to weight scores to capture the full impact of member engagement.

 

LEARNING OBJECTIVES:

  • Learn how to make a more informed decision and better assess risks for new directions.
  • Learn how to implement an engagement scoring system, including key metrics and how to weight scores to capture the full impact of member engagement.
  • Learn how to to shift away from assumption-based thinking and towards evidence-based thinking.
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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INSTRUCTORS
Julia O’Connor
Director, Membership & Database Management at International Association of Movers (IAM)
Experienced Membership Director with a demonstrated history of supporting the international moving, relocation, and mobility industry. Strong association management skills in nonprofit organizations, sales, team…
Nicola Collett
Membership Services Coordinator at International Association of Movers
Specialties: member communications, excel analysis, database management, digitizing documents, scanning, xml tagging, creating metadata, handling archival materials.

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