W337: Why Associations Should Stop Planning Events and Start Designing Experiences
December 6, 2022 @ 3:00 pm - 4:00 pm EST
It is an understatement to say that 2020 and most of 2021 was disruptive to all facets of our lives. When it came to meetings and events, which historically relied heavily on in-person interaction, it was a time of change and lessons learned. Now that we are returning to in-person events, it is imperative that our associations don’t fall back on history and habit. Learn what it takes to design experiences rather than simply planning events. From meeting design to stakeholder engagement, the landscape has changed—is your association ready?
- Learn what it takes to design experiences rather than simply planning events.
- Learn how the landscape has changed from meeting design to stakeholder engagement.
- Learn how to not fall back on history and habits now that we are returning to in-person events.
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Delivery Group Internet Based