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W337: Why Associations Should Stop Planning Events and Start Designing Experiences

December 6, 2022 @ 3:00 pm - 4:00 pm EST


It is an understatement to say that 2020 and most of 2021 was disruptive to all facets of our lives. When it came to meetings and events, which historically relied heavily on in-person interaction, it was a time of change and lessons learned. Now that we are returning to in-person events, it is imperative that our associations don’t fall back on history and habit. Learn what it takes to design experiences rather than simply planning events. From meeting design to stakeholder engagement, the landscape has changed—is your association ready?



  • Learn what it takes to design experiences rather than simply planning events.
  • Learn how the landscape has changed from meeting design to stakeholder engagement. 
  • Learn how to not fall back on history and habits now that we are returning to in-person events. 


Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Katie Riggs, CAE, CMP, CMM, HMCC, CED
Chief Event Strategist at Riggs & Co
Creative professional with expertise in all aspects of successful conference/tradeshow planning and execution. Proven ability to develop, manage and motivate effective teams that execute flawless…
Emilie Perkins, CMP, CAE, CMM, PMP, CED
Director of Client & Conference Services, Raybourn Group International, Inc.
I am a visionary meeting professional dedicated to designing innovative event experiences. I have extensive strength and experience in collaboration, critical thinking, fiscal accountability, project…