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Advocacy for Associations: Keeping Members Engaged All Year Long

July 9 @ 1:00 pm - 2:00 pm EDT


Are your advocacy tactics keeping up with today’s digital tools? Are you leveraging your members’ grassroots power? If your association struggles to effectively engage your members in your grassroots advocacy efforts, this workshop is for you! The world has changed. Profoundly. Yet at many associations, government affairs and advocacy departments are based on an old and outdated model. Organizations that don’t change with the times will be increasingly marginalized. What we know for sure is, as the Congressional Management Foundation put it, “direct constituent interactions have more influence on lawmakers’ decisions than other advocacy strategies.” Easier said than done! So how do you activate your members for advocacy in 2024, when your members can access all the world’s information and entertainment on a device in their pocket? During this interactive and fun session, you will learn the best practices in association advocacy, how to effectively engage your key stakeholders, and how to use advocacy to strengthen your organization.



  • How grassroots advocacy can strengthen your organization
  • How to communicate with members to active them for advocacy
  • How to teach your members to effectively engage lawmakers
  • How to use the social media and new technology to super-charge your advocacy efforts

To Watch this Webinar on the Media Library CLICK HERE!

Level Intermediate
NASBA (Field of Study) Computer Software and Applications
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W488

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Michael Hoffman
Co-Founder and CEO, Gather Voices
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is…