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W393: How to Create Seamless Digital Journeys to Increase Member Engagement & Drive Conversions

September 13 @ 1:00 pm - 2:00 pm EDT


Friction. It’s great when you’re trying to stop your car, not so great when you’re trying to get your members to join, purchase, renew, or engage. 

Yet, most critical member journeys are nothing but friction. Bouncing between your CMS, AMS, ecommerce platform, journal provider, community platform, members often get lost, get frustrated, and abandon your most critical conversions. 

Wondering how you can relieve the friction to create seamless Amazon-like experiences that make conversions not just easy, but delightful?

Join CEO Joanna Pineda as she talks about how to get it right between your digital partners so that you can increase conversions, transform your member experience, and even transform your organization. 



  • – Learn how to audit your current customer and member journeys

  • – Learn how to determine where your members are experiencing friction 

  • – Learn how to map and create member journeys that are intuitive and smooth

To Watch this Webinar on the Media Library CLICK HERE!

Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Joanna M. Pineda
CEO & Chief Troublemaker, Matrix Group International, Inc.
Joanna is the CEO and Chief Troublemaker at Matrix Group (yes, we said, “chief troublemaker”). She founded the company in 1999. Under her leadership, Matrix…