W466: CRM for Membership Organizations – How Horizontal Platforms Deliver more Functionality and Drive More Value
We will review the functionality and flexibility of horizontal CRM platforms for membership organizations, and highlight the advantages over vertical software options.
Learn about how horizontal CRM platforms can extend your capabilities through:
• Platform vs. Product
○ Customizable solution vs. a vertical product
• Marketing capabilities
○ Marketing automation
○ Member Segmentation
○ Social Marketing
• Data Collection and Reporting
○ Form Management
• Financial Connection
○ Visibility of ERP data
○ Automated processes
To Watch this Webinar on the Media Library CLICK HERE!