Drive Engagement Using Ancient Myth, Social Media and User Generated Video
In 1949, Joseph Campbell published the book, The Hero with a Thousand Faces. In it, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern – The Hero’s Journey. Today, The Hero’s Journey powers your favorite movies and books, and has become a key to modern marketing. In a world of intense technology change this ancient story framework can guide us to effective member engagement and communications.
* Where technology is going and why it matters for your organization.
* What is the Hero’s Journey and how it applies to companies, products, brands, and member engagement.
* How video content is dominating the online landscape and how that changes your strategy.
* How state-of-the-art tools and technology can give you access to the kinds of stories that move people to action.