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Drive Engagement Using Ancient Myth, Social Media and User Generated Video

March 5 @ 1:00 pm - 2:00 pm EST

COURSE DESCRIPTION:

In 1949, Joseph Campbell published the book, The Hero with a Thousand Faces. In it, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern – The Hero’s Journey. Today, The Hero’s Journey powers your favorite movies and books, and has become a key to modern marketing. In a world of intense technology change this ancient story framework can guide us to effective member engagement and communications.

 

LEARNING OBJECTIVES:

* Where technology is going and why it matters for your organization.
* What is the Hero’s Journey and how it applies to companies, products, brands, and member engagement.
* How video content is dominating the online landscape and how that changes your strategy.
* How state-of-the-art tools and technology can give you access to the kinds of stories that move people to action.

Level Intermediate
NASBA (Field of Study) Computer Software and Applications
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W486

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INSTRUCTORS
Joel Resnik
Co-Founder & Chief Revenue Officer, Gather Voices
Joel Resnik is the co-founder and CRO of Gather Voices, a technology company that automates the creation, management and publishing of co-created video content. Throughout…