What Members Really Want: Insights for 2026 and Beyond
Course Description:
Turn member insights into data-backed strategy. This webinar will share brand-new findings from the Association Member Experience Report, which surveyed hundreds of association members across industries to learn what matters to them. You’ll learn what benefits members value most, how they want to connect and learn, what makes them feel seen and supported, and how they perceive their association’s value and use of AI.
We’ll explore what today’s members expect from their association experience—and what strategies can help organizations communicate their value proposition, attract new members, and deliver more personalized, engaging, and lasting value.
Learning Objectives:
Analyze new data on member preferences for 2026 to determine which benefits, channels, and engagement opportunities most influence satisfaction and retention.
Evaluate how personalization and feedback mechanisms can strengthen member relationships through data-driven and automated strategies.
Formulate adaptive approaches to address emerging member priorities—such as AI integration, DEI, and career development—within your association’s engagement strategy.
What Members Really Want: Insights for 2026 and Beyond (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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