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Proven Tactics to Boost Video Engagement | Top Tactics

January 27, 2022 @ 1:00 pm - 2:30 pm EST

It’s no secret: Associations that incorporate authentic video content in their strategy create more loyal communities, deliver year-round engagement, and drive critical non-dues revenue. And video is not a tool that should be reserved for your marketing and communications departments. 

Join Michael Hoffman, co-founder and CEO of Gather Voices, to explore 7 campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. You’ll explore how to translate lessons learned from these cases into your own high-value video campaigns.

LEARNING OBJECTIVES
  • Digital engagement trends accelerating organizations’ use of video
  • Types of video content that maximize engagement and non-dues revenue
  • How to plan and develop a simple and efficient video campaign
  • KPIs and measurement strategies to quantify your success

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Michael Hoffman
Co-Founder and CEO, Gather Voices
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is…