W262: High Converting Engagement Campaigns You Can Start Today
COURSE DESCRIPTION:
For association marketing, membership and communications teams, one never-ending challenge is, “How do we get members to act?” If you’ve ever had this thought, concern, or let’s be honest – you’ve panicked at low response rates – this webinar is for you!
LEARNING OBJECTIVES:
- Examples of real association campaigns that saw mind-blowing response rates while delivering immediate member value.
- What questions to ask your members to encourage action, discover more about individuals and adjust your strategies accordingly.
- Learn the difference between mass broadcasts of information and conversational engagement, and why the latter sees higher response rates.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
