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W262: High Converting Engagement Campaigns You Can Start Today

November 10, 2022 @ 11:00 am - 12:00 pm EST


For association marketing, membership and communications teams, one never-ending challenge is, “How do we get members to act?” If you’ve ever had this thought, concern, or let’s be honest – you’ve panicked at low response rates – this webinar is for you!



  • Examples of real association campaigns that saw mind-blowing response rates while delivering immediate member value.
  • What questions to ask your members to encourage action, discover more about individuals and adjust your strategies accordingly.
  • Learn the difference between mass broadcasts of information and conversational engagement, and why the latter sees higher response rates.
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Brianne Wheeler
Director of Marketing at PropFuel
Brianne leads marketing for PropFuel, a conversational engagement platform for associations. She speaks frequently on marketing and communications strategy, with recent talks at DigitalNow, the…