Marketing on a Shoestring: Smart Planning for Small Teams
Course Description:
The end of the year is the perfect time to take stock and set your sights on 2026. But when you work in membership marketing, planning ahead isn’t just about filling the calendar with more campaigns. It’s about finding smarter ways to grow, connect, and engage.
Unlike traditional marketing, which is all about quick sales and one-off transactions, membership marketing takes a totally different approach. It’s about building meaningful relationships, fostering a sense of community, and driving sustained engagement over the long haul. And let’s be honest, it’s no walk in the park!
In this session, we’ll look at how association marketers can stop running on the hamster wheel of “more, more, more” and instead focus on smart strategies that grow membership.
We’ll explore how to better understand your members, nurture them with relevant messages, and create campaigns that attract new members while keeping current ones engaged. Instead of stretching your team thin, you’ll learn how to work smarter by truly understanding your audiences, strengthening current membership communities, optimizing every touchpoint, and building sustainable pathways for growth. Designed for small teams with big ambitions, this session will show you how smarter planning, sharper storytelling, and constant optimization can turn everyday marketing into measurable membership growth.
Learning Objectives:
Design marketing campaigns that grow your membership
Develop personalized, relevant campaigns to engage members more effectively
Optimize key channels and touchpoints to boost engagement
Apply practical strategies for smarter marketing with limited resources
To Watch this Webinar on the Media Library CLICK HERE!
Marketing on a Shoestring: Smart Planning for Small Teams (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
Related Events
