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How to Build a Podcast to Foster Trust and Engagement Within a Professional Community – Part 1: The Foundation of a Great Podcast

February 3, 2026 @ 11:00 am - 12:00 pm EST

Course Description: 

Starting a podcast can feel overwhelming, but it doesn’t have to be. In this session, you’ll learn how to lay a strong foundation—from identifying your audience and defining your niche to choosing the right tools and setting up your content structure. Whether you’re just getting started or still in the idea phase, this webinar will help you approach podcasting with clarity and confidence.

 

Learning Objectives:

Define a target audience and niche for a podcast.

Select the basic equipment and tools necessary to begin recording.

Develop a content format and structure that supports long-term planning.

Identify common pitfalls to avoid when launching a new podcast.

How to Build a Podcast to Foster Trust and Engagement Within a Professional Community – Part 1: The Foundation of a Great Podcast (NASBA/CAE/CPE Course Credit Information)

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID B291

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Kate Coffey-Bacon
SVP of Marketing and Strategy, US Transactions Corporation/UST Education
Kate Coffey-Bacon brings over 20 years of marketing expertise, seamlessly blending creativity, strategic thinking, and relationship building to drive impactful results. With a career spanning…
Ben Muscolino
CEO of Breezio and AssociationWire including AMS Geek & Data Sangria, Co-Founder/Executive Chairman of Vortacity Cyber
Ben Muscolino is a five-time founder and seven-time CEO devoted to the association and nonprofit sector. He leads Breezio, an innovative community and member-engagement platform for…
Jake Toohey
Director, Association Practice at Adage Technologies
Jake Toohey is the Director of the Association Practice at Adage Technologies, where he has been since 2012. Jake specializes in collaborating with associations and nonprofit organizations to…