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How to Build a Podcast to Foster Trust and Engagement Within a Professional Community – Part 2: Crafting Content that Builds Trust

February 11, 2026 @ 1:00 pm - 2:00 pm EST

Course Description: 

What separates a good podcast from a great one? Trust. In this session, you’ll discover how to craft content that connects with your audience and builds credibility within your professional community. From storytelling techniques to interview strategies, we’ll explore how to deliver value while staying authentic and engaging.

 

Learning Objectives:

By the end of this webinar, participants will be able to:

Apply storytelling principles to enhance podcast content.

Plan and prepare meaningful episodes that align with their mission.

Select and interview guests who bring value and diverse perspectives.

Build credibility and emotional connection with listeners.

How to Build a Podcast to Foster Trust and Engagement Within a Professional Community – Part 2: Crafting Content that Builds Trust (NASBA/CAE/CPE Course Credit Information)

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID B292

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Kate Coffey-Bacon
SVP of Marketing and Strategy, US Transactions Corporation/UST Education
Kate Coffey-Bacon brings over 20 years of marketing expertise, seamlessly blending creativity, strategic thinking, and relationship building to drive impactful results. With a career spanning…
Sam Bush
President at AMBUSH
B2B marketing leader with a deep understanding of holistic marketing strategies, I specialize in partner marketing, and demand generation. My passion lies in crafting out-of-the-box campaigns that tell compelling stories,…