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W347: How to Conquer Changes in the Digital Marketing Space

November 2, 2022 @ 1:00 pm - 2:00 pm EDT

COURSE DESCRIPTION:

With the constant changes happening in the digital marketing space, the effects on analytics, ROI, and campaign effectiveness are questioned. We’re here to tell you that it’s not the end-all-to-be-all and we have the tips and tricks to help you conquer the hurdles that have come your way. All you need is the data, the mindset, and the energy.

 

LEARNING OBJECTIVES:

  • Learn what email marketing analytics are most important
  • Learn how to not allow new privacy initiatives to hinder your marketing plans
  • Learn how to still remain competitive in this ever-changing landscape
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1-2 years marketing and/or IT experience
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Alfred McKelvy III
Executive Vice President of Strategic Partnerships, Multiview
Alfred oversees Multiview’s strategic partnership acquisition by working with 100’s of mission based organizations to create new streams of non-dues revenue. Alfred created over $1,000,000…