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W347: How to Conquer Changes in the Digital Marketing Space

November 2 @ 1:00 pm - 2:00 pm EDT

COURSE DESCRIPTION:

With the constant changes happening in the digital marketing space, the effects on analytics, ROI, and campaign effectiveness are questioned. We’re here to tell you that it’s not the end-all-to-be-all and we have the tips and tricks to help you conquer the hurdles that have come your way. All you need is the data, the mindset, and the energy.

 

LEARNING OBJECTIVES:

  • Learn what email marketing analytics are most important
  • Learn how to not allow new privacy initiatives to hinder your marketing plans
  • Learn how to still remain competitive in this ever-changing landscape
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1-2 years marketing and/or IT experience
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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INSTRUCTORS
Alfred McKelvy III
VP of Strategic Partnerships, Multiview
VP of Strategic Partnerships Alfred oversees Multiview’s strategic partnership acquisition by working with 100’s of mission based organizations to create new streams of non-dues revenue.…

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