Is Your Marketing Department Built for Growth?
Course Description:
Association marketing teams are busier than ever. Emails are going out, social media is active, events are being promoted, and requests are being fulfilled. But is all that activity actually driving organizational growth?
For many associations, marketing has become a reactive service function rather than a strategic driver of membership, revenue, and engagement. And the problem isn’t necessarily the talent or effort of the marketing team. It’s how the function is structured, led, and measured.
In this executive-focused session, Levitate Marketing founder and fractional CMO Brianne Wheeler will explore the organizational barriers that prevent association marketing from delivering meaningful business outcomes.
Brianne will share six warning signs that your marketing function may be stuck in execution mode, and introduce a framework for building a more strategic, growth-oriented marketing operation.
If you’re an association CEO, executive director, COO, or senior leaders responsible for organizational growth, strategy, and marketing performance, this is an interactive, must attend event!
Learning Objectives:
Recognize six common warning signs that marketing is operating reactively rather than strategically.
Understand why marketing challenges often originate in organizational leadership, structure, and priorities, not simply marketing execution.
Reframe marketing’s role from producing deliverables to driving membership, revenue, and organizational growth.
Identify practical leadership changes that can create greater alignment, accountability, and measurable results.
Is Your Marketing Department Built for Growth? (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
