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W328: Data Lakes: No Question is Dumb

November 8, 2022 @ 11:00 am - 12:00 pm EST

COURSE DESCRIPTION:

Not an IT session, a conversation about why the association world is buzzing about data lakes, and giving you a safe space to ask questions, such as why are associations using these tools? How can you plan for them if you have a beer budget and/or small staff? When is the best time to get started? Relax, this easy-going non-techie session will help you understand the options and provide solid takeaways on what you can do right away spending only time and effort.

Target audience: Ideally suited for any association exec, in any department, who desires to improve decision-making by harnessing the sea of data that often goes unused. Great for business users including membership, marketing, finance, professional development, and events.

 

LEARNING OBJECTIVES:

  • Understand the pros and cons of data lakes and data warehouses.
  • Understand when data lakes are a good tool, or not, based on your association’s needs.
  • Learn about data privacy and data stewardship.
  • Learn what steps you can take to improve the current data situation.
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Barbara J. Armentrout, CAE
Founder & Key Principal, BJA Solutions for Associations
Experienced association professional with a demonstrated history of working in non-profit organization management. Skilled in Customer Relationship Management (CRM), Sponsor Program Auditing and Strategy, Marketing…
Greg Pollack
SVP of Sales, Association Analytics
Greg is a seasoned professional having worked both for, and with, associations for over 15 years. He started his career working for a not-for-profit, learning…