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How to Improve Member Experience for Associations: Key Tips

March 15, 2023 @ 11:00 am - 12:00 pm EDT

COURSE DESCRIPTION:

Despite technology that helps associations take some of the labor out of communicating with members, true custom member experiences still tend to require manual effort. Join Dave Will, PropFuel CEO, in a conversation to:

 

LEARNING OBJECTIVES:

  • Understand how the member experience has changed over time, historically via phone, letter and fax, then to email, and into the current era of various forms of automation.
  • Identify opportunities to automate elements of your members’ experience that are needlessly still manual, from building/updating profiles to gaining a deeper understanding of individual needs.
  • Learn how to align member experience with member expectations.
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Dave Will
Co-Founder and CEO, PropFuel
While working for SAP, a multi-billion dollar software company, nearly 20 years ago, I was advised to “walk faster and smile less, because perception is…