A Recruitment Campaign, an Onboarding Campaign, and a Renewal Campaign Walk Into an Association…

April 22 @ 1:00 pm - 2:00 pm EDT

Event Category:

Course Description:

Most associations run recruitment, onboarding, and renewal campaigns like they have nothing to do with each other. And honestly? Members can likely tell.

They get a generic pitch before they join. A welcome email that could’ve gone to anyone. And a renewal notice that shows up out of nowhere because nothing meaningful happened in between.

In this session, we’re walking through all three. What good actually looks like at each stage, what results real associations are seeing, and what changes when these campaigns stop living in separate silos and start working as one connected story.

No fluff. Just practical examples, real numbers, and a few things you can take back to your team.

Learning Objectives:

Understand what’s stopping prospects from joining — and how to address it before they disappear

Recognize the moments in year one that determine whether a member renews

Identify why members lapse and what to do about it before the deadline hits

CPE Course Credit Information)

Name: A Recruitment Campaign, an Onboarding Campaign, and a Renewal Campaign Walk Into an Association…
Start: 2026-04-22T13:00:00-04:00
End: 2026-04-22T14:00:00-04:00

Level Intermediate

NASBA (Field of Study) Communications and Marketing

CAE (Subject Domain) Member and Stakeholder Engagement and Management

Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required

Reviewer Wade Tetsuka, CPA

CPE/CAE Credits 1.0

Cost Free

Delivery Group Internet Based

Course ID W730

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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