7 Tips for Marketing to Millennials
Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are with the content they enjoy consuming?
During this session, you’ll learn seven practical tips to apply to your marketing strategy to attract this audience and pull them through your buyer’s journey from prospects to advocates.
- – Dig into research about the evolution of B2B buying committees
- – Gain an understanding of the Millennial mindset and how what worked in 2015 doesn’t work anymore with this audience
- – Learn tangible takeaways to help jumpstart your journey into thinking about your buyer demographics