7 Tips for Marketing to Millennials
March 21 @ 1:00 pm - 2:00 pm EDT
COURSE DESCRIPTION:
Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are with the content they enjoy consuming?
During this session, you’ll learn seven practical tips to apply to your marketing strategy to attract this audience and pull them through your buyer’s journey from prospects to advocates.
LEARNING OBJECTIVES:
- Dig into research about the evolution of B2B buying committees
- Gain an understanding of the Millennial mindset and how what worked in 2015 doesn’t work anymore with this audience
- Learn tangible takeaways to help jumpstart your journey into thinking about your buyer demographics
To Watch this Webinar on the Media Library CLICK HERE!
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID B210
