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7 Tips for Marketing to Millennials

March 12 @ 1:00 pm - 2:00 pm EDT
Event Category:

COURSE DESCRIPTION:

Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are with the content they enjoy consuming?

During this session, you’ll learn seven practical tips to apply to your marketing strategy to attract this audience and pull them through your buyer’s journey from prospects to advocates.

 

LEARNING OBJECTIVES:

  • – Dig into research about the evolution of B2B buying committees
  • – Gain an understanding of the Millennial mindset and how what worked in 2015 doesn’t work anymore with this audience
  • – Learn tangible takeaways to help jumpstart your journey into thinking about your buyer demographics
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID B210

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INSTRUCTORS
Sam Bush
Senior Partner Marketing Manager, FloQast
Senior B2B Marketing Lead with a variety of strategic and tactical experiences under my belt. I pride myself on creating experiences and content that drive demand…