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Beyond Certifications: Core Principles of Professional and Corporate Recognition Programs

April 23, 2026 @ 11:00 am - 12:00 pm EDT

Course Description: 

Unlock the untapped potential within your association. While many organizations prioritize traditional membership benefits, recognition programs offer a powerful tool that simultaneously drives revenue, enhances member engagement, and fosters long-term industry impact. This course outlines the common best practices used across recognition programs and provides association leaders with a framework for understanding program structure and hierarchy. You’ll gain practical knowledge in developing, implementing, and maintaining certificate, certification, and company recognition programs.

 

Learning Objectives:

Identify key principles for developing and implementing effective recognition programs

Align recognition initiatives with the association’s mission and strategic goals

Apply best practices for marketing recognition programs to members and stakeholders

Build and nurture relationships with partner organizations to enhance program value

Understand financial implications and expectations for program sustainability

Analyze case studies to identify successful recognition strategies and common pitfalls

Beyond Certifications: Core Principles of Professional and Corporate Recognition Programs (NASBA/CAE/CPE Course Credit Information)

Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Business Development
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W670

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Jeffrey Greenwald
President at Operative Greenwald, Inc.
Jeffrey H. Greenwald, P.E., CAE, is president of Operative Greenwald, Inc., a consulting firm with deep experience in credentialing, strategic planning, and association management. Operative…