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Charting the Course Beyond Membership: The Essential Role of Non-dues Revenue in Association Success

June 19 @ 11:00 am - 12:00 pm EDT


In today’s association environment, the reliance on membership dues to significantly fund an association’s budget is no longer sustainable. Fluctuating membership numbers and inconsistent dues payments can create financial uncertainty. However, the true value of the products and services associations provide remains constant and deserves to be monetized effectively. Join us for our webinar, “Charting the Course Beyond Membership: The Essential Role of Non-Dues Revenue in Association Success,” where we’ll explore the critical importance of diversifying revenue streams. We’ll delve into how associations can strategically leverage non-dues revenue opportunities to ensure financial stability and long-term success.



Understanding the Strategic Importance of Revenue Diversification: This webinar emphasizes the importance of exploring non-dues revenue sources beyond traditional membership fees. Attendees will discover various strategies and opportunities to broaden revenue streams for their associations.


Strategic Importance of Non-Dues Revenue: Gain insights into the critical role non-dues revenue plays in the success and sustainability of modern associations. Understand why it’s essential for associations to embrace non-dues revenue and how it contributes to their overall growth and influence.


Practical Implementation Tips: Attendees will receive actionable guidance on effectively integrating non-dues revenue opportunities into their associations. Learn practical strategies, best practices, and real-life examples to maximize revenue potential and drive success beyond traditional membership models.


Enhancing Financial Resilience: Learn how diversifying non-dues revenue streams can strengthen the financial resilience of associations, providing greater stability and adaptability in an ever-changing landscape.

To Watch this Webinar on the Media Library CLICK HERE!


Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Business Development
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W526

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Bill Sheehan
Global Head, Association Strategy
Bill serves as Global Head, Association Strategy for D2L, whose mission is to transform the way the world learns and delivers personalized, flexible, and modern…