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Crafting Newsletters Your Members Can’t Ignore

November 19 @ 1:00 pm - 2:00 pm EST

COURSE DESCRIPTION:

Capturing your members’ attention amidst a wave of emails is more challenging and crucial than ever. Harness the power of easy-to-use tools and strategies to create newsletters that people actually want to read. Throughout this session, we’ll explore AI-powered tools that slash production time and utilize data-driven personalization techniques that speak directly to each member’s interests. Join us and gain the knowledge and tools to turn your newsletter into a cornerstone of your digital strategy.

 

LEARNING OBJECTIVES:

Identify strategies to turn your newsletter into a community-building powerhouse, fostering connections among members and strengthening their bond with your association.

Apply techniques for crafting data-driven content that reinforces your association’s mission and values.

Create a framework for measuring and demonstrating the tangible value your newsletter brings to members.

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W552

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Erica Salm Rench, MBA
COO, Rasa.io
After working in enrollment management, where she focused on strategic recruitment and marketing, Erica managed a team of online marketers at the largest digital marketing…