Creating Emails Members Actually Want
Course Description:
Email marketing continues to be the workhorse of marketing, but member conversions are declining. After auditing over 50 associations emails it’s clear that new emails strategies are needed get conversion rate up! It’s critical that we craft compelling calls to action, master send times, and use AI to help you write personal and meaningful content.
This session will delve into 4 strategies that will improve your email marketing:
– How to manage “we send too many emails!”
– Connecting with members as if they are the hero of the story
– Favorite AI prompts to make your emails great with little effort
– Email design and content that are working well right now
Walk away seeing how there’s power in making small changes to your emails, to amplify your email marketing.
Learning Objectives:
Apply email design and content best practices from the list you will leave with.
Design a plan to manage your email calendar and to solve the “we send too many emails!” problem.
Select and apply the best AI prompts to create winning email content that makes the member feel welcome, seen and valued.
To Watch this Webinar on the Media Library CLICK HERE!
Creating Emails Members Actually Want (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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