Effective Member Relationship Management Strategies
COURSE DESCRIPTION:
You might not have thought about membership like this before: you’re in a relationship with each of your members! After you have DTR’d (Defined the Relationship, a.k.a. they join), that’s when the effort begins. To have a successful relationship, you have to learn more about one another, discover likes and dislikes, and deliver accordingly.
LEARNING OBJECTIVES:
- Techniques for Listening to members throughout the member lifecycle.
- How to shift your association’s approach to be more Open-minded when it comes to member input and feedback.
- Opportunities to demonstrate Value at unique communication touch points during the year.
- How making it about your partner (the member), and not you (the association), results in long-term Engagement and dedication to your organization.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
