Event Marketing Mastery: Turning Conferences Into Revenue Generators
Course Description:
Discover how to optimize your event marketing strategy for maximum ROI. From setting clear goals and leveraging interactive booth experiences to making meaningful connections on the ground, learn how to transform event participation into measurable pipeline impact.
Get practical tips on planning ahead, tracking success metrics, and balancing relationship-building with lead generation. Perfect for marketers looking to make the most of their conference budgets. And bonus: I’ll share my tested template for success.
Learning Objectives:
Define clear, measurable objectives that tie event participation directly to pipeline impact.
Develop strategies for creating interactive booth experiences and fostering meaningful in-person connections that drive real results.
Apply practical methods for tracking key success metrics, proving ROI, and continuously improving your event marketing strategy.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
