Your YouTube Channel Is an AI Strategy: A New Playbook for Association Marketers

May 12 @ 1:00 pm - 2:00 pm EDT

Event Category:

Course Description:

Search is changing faster than most marketing teams realize. With AI engines like Google’s AI Overviews, ChatGPT, and Perplexity now answering questions directly, 60% of searches end without a single click — and traditional SEO is losing its grip. But there’s an opportunity hiding in plain sight: YouTube is now the #1 cited domain in AI-generated search results, referenced 200 times more than any other video platform across every major AI engine. In this session, Michael Hoffman, CEO of Gather Voices, reframes how membership organizations should think about YouTube — not as a social network where you need views, likes, and viral moments, but as the world’s largest context window for AI. You’ll learn why a library of modest, well-structured videos answering your audience’s real questions will outperform a single polished production every time, how to build that library without a dedicated video team, and how to measure success in a way your leadership will actually understand. You’ll leave with a concrete 30-day plan to start building AI visibility through video — starting this week.

Learning Objectives:

Understand how AI-powered search (Google AI Overviews, ChatGPT, Perplexity) is reducing clicks to traditional websites and what this means for your marketing and SEO strategy

Identify why YouTube has become the #1 cited source in AI-generated search results — and why it’s the most actionable channel your organization can control

Reframe YouTube success from views and followers to structured, question-answering content that builds AI visibility over time

Apply a practical content framework — the “Answer Library” model — to identify your organization’s top questions, organize them into topic pillars, and create AI-readable video content without a production team

Develop a 30-day quick-start plan to either launch or optimize your YouTube channel for AI search discovery

CPE Course Credit Information)

Name: Your YouTube Channel Is an AI Strategy: A New Playbook for Association Marketers
Start: 2026-05-12T13:00:00-04:00
End: 2026-05-12T14:00:00-04:00

Level Intermediate

NASBA (Field of Study) Communications and Marketing

CAE (Subject Domain) Marketing & Communications

Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required

Reviewer Wade Tetsuka, CPA

CPE/CAE Credits 1.0

Cost Free

Delivery Group Internet Based

Course ID W684

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

RSVP

0 Going