From Tourists to Townspeople: Turning Newcomers Into Belongers
Course Description:
Why do people join your association—and what truly makes them stay?
In this fun, strategy-rich webinar, we’ll explore how members evolve from curious “tourists” to committed “townspeople” and how associations can guide that journey with intentional community-building and digital engagement. Inspired by the game Catan, we’ll show how to use your marketing strategy as the roadmap to foster identity, connection, and long-term belonging. Because membership isn’t just about transactions—it’s about transformation.
Learning Objectives:
Define the three stages of member engagement—Tourist, Settler, and Townsperson—and identify the key motivations and risks at each phase.
Apply marketing and digital strategies tailored to each member type, including segmentation, automation, and personalized content.
Design a member experience that fosters belonging through identity-based storytelling, feedback loops, and progression pathways.
To Watch this Webinar on the Media Library CLICK HERE!
From Tourists to Townspeople: Turning Newcomers Into Belongers (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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