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Hold Them Or Fold Them: What’s Your Member Engagement?

June 29, 2022 @ 11:00 am - 12:30 pm EDT

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Should membership renewal rates alone define how your organization measures return on engagement (ROE)? What data points should you use to measure member engagement? More importantly, would your association align and agree upon those indicators org-wide and alter programming accordingly? Measuring engagement means understanding the member journey and how they interact with all of your programming. Join us as we explore potential data sets that can help you kick-start your ROE definition within your organization to build your own personalized engagement algorithm.

  • Understand how ROE (Return on Engagement) can be calculated
  • Metrics that can demonstrate escalating levels of engagement
  • Building an organization-wide framework using engagement metrics as part of larger feedback mechanisms
Level Beginner
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Cost Free
Delivery Group Internet Based

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Maneesha Manges
CXO, HighRoad Solutions
Maneesha Manges is a seasoned marketing professional with 20 years of experience working in multiple markets and global companies. Known for being a specialist in…