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How to Grow Association Membership | Expert Tips

January 31, 2023 @ 1:00 pm - 2:00 pm EST


Many associations were hit hard over the last few years, and membership has declined. The best associations are flat or growing marginally. Learn how to grow and retain members better by understanding their needs one member at a time by utilizing the conversational engagement approach of ASK, CAPTURE, ACT.



  • Learn how to engage members at the individual level
  • Learn how to acquire and retain members at a higher rate
  • Learn how to match member needs with your member benefits
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Dave Will
Co-Founder and CEO, PropFuel
While working for SAP, a multi-billion dollar software company, nearly 20 years ago, I was advised to “walk faster and smile less, because perception is…