How to Increase Newsletter Engagement | Top Strategies
March 17, 2022 @ 11:00 am - 12:30 pm EDT
Event Category:
Many organizations still struggle with email newsletter marketing. They don’t want to send information that is out-of-date and irrelevant but lag behind in keeping their emails current. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Join us and learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content and automation.
LEARNING OBJECTIVES
- Identify ways to leverage new technologies to make your email newsletter more sophisticated.
- Get some useful ideas for maximizing your newsletter real estate.
- Learn how to leverage the fundamentals of email engagement for your newsletter.
Level Intermediate
NASBA (Field of Study) Specialized Knowledge
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed Preferably 1-year or more of experience in marketing or membership services/development. Advance preparation needed: None
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Cost Free
Delivery Group Internet Based
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