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How to Use Data to Find a New Revenue Opportunity

September 29, 2021 @ 3:00 pm - 4:30 pm EDT
  • Understand the top 5 areas to analyze right now to find new revenue opportunities.
  • We will show you how to understand your sales mix and sales mix variance; Sales mix variance gives your departments full information about the expected effects on the association’s profit so they can change sales volume and mix of any product in their product line ultimately achieving more revenue with the same resources.
  • How to develop your own data monetization strategy; walk away with the formula and framework to build and execute a successful data monetization strategy.


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Julie Sciullo
CEO, Association Analytics
Julie is CEO of Association Analytics and Founder of Acumen. Acumen is the #1 provider of data and analytics software to the association community. In…
David DeLorenzo
COO, Association AnalyticsDavid is an experienced Technology Executive with a demonstrated history of working in the non-profit organization management industry. Strong information technology professional skilled…