Importance of Digital Nurture for Prospective Members
COURSE DESCRIPTION:
Do all buyer journeys organically convert, or do they need a little “push” to move along the funnel? The “middle of the marketing funnel” can be notoriously long and arduous for digital marketers as prospects take their time “considering” if they want to further engage and eventually convert. Learn how to pull those future members deeper down into the funnel so they reach the “decision” stage a little quicker.
LEARNING OBJECTIVES:
- Learn how to understand the basic structure of the marketing funnel
- Learn how to identify techniques that help to drive nurture campaigns
- Learn how to understand the data and technology required to deliver automated marketing campaigns
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
