
One-Size-Fits-NONE: “Watch Me” is NOT a Strategy for Sales Success

Course Description:
Traditional sales training often follows a “one-size-fits-all” formula—treating every salesperson as if they learn, grow, and succeed in the same way. Sure, it might create a common language, but it completely misses the mark on what truly drives long-term performance: empowering salespeople to think, adapt, and sell on their own. The reality? A shocking 75% of all sales training dollars go to waste, and the old-school “watch me and learn” method is a guaranteed formula for failure. It’s time to break the cycle and embrace a smarter, more effective way to build unstoppable sales teams. This game-changing workshop flips the script. You’ll discover a fresh, highly effective method to develop salespeople based on their unique strengths—equipping them with the precise skills they need to fuel your company’s next stage of growth.
Learning Objectives:
Motivate with The Platinum Rule: Engage your sales team by treating them the way they want to be treated, not the way you want to be treated.
Speak Their Language: Discover and leverage the three “love languages” of salespeople to connect, inspire, and drive results.
Harness the Power of Sales DNA: Identify the specific skills, behaviors, and processes each salesperson needs to succeed.
Four Steps to Improve Sales Team Training: The answer lies in a structured approach that considers the unique needs and challenges of your team.
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As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)