Reacting vs. Responding: Why It Matters to Sponsorship Success
Course Description:
In the dynamic world of nonprofit and association sponsorship, how you communicate with sponsors is just as critical as what you communicate. When unexpected feedback, challenging questions, or sudden requests arise, your first instinct might be to react — fast and emotionally. But learning to respond instead — with intention, confidence, and clarity — can transform those tough moments into opportunities to build trust and strengthen your partnerships.
In this engaging webinar, you’ll explore why our brains are wired to react, how to rewire your habits, and practical strategies to shift from reactive to responsive communication. Join us to develop a sponsor-centered mindset that will give your organization a powerful competitive edge.
Learning Objectives:
Understand the neuroscience behind why we tend to react under pressure — and how to consciously shift to a response mindset.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
