S101: Symposium Session #1: Everything You Want To Know About Engagement Scoring (but didn’t know to ask)
Association professionals understand conceptually what engagement scoring is and why it’s important, but do you know how to produce accurate scores that are meaningful and actionable? The key is how you build your engagement model – the activities and behaviors you can measure and their relative importance to your picture of engagement. During this session, we’ll dive deep into the nuances of creating a model that truly reflects what you value most in your members, and what they value most about your association. You’ll learn the do’s and don’ts of building the right model for your association and walk away with tips on how to get started.
- Understand the key principles of engagement scoring
- Determine how to choose the right activities to score for individuals and organizations
- Learn how to assign points and weight them relative to all activities using 100-point scale
To attend the Symposium in person, please register here: IN PERSON SYMPOSIUM